SEO关键词探索API与网站API的最佳表现关键词：选择哪个？

在数字营销和搜索引擎优化（SEO）的世界中，了解要针对的正确关键词可以决定一个活动的成败。两个强大的工具可以帮助实现这一目标，即SEO关键词探索API和网站的最佳表现关键词API。本文将详细比较这两个API，考察它们的功能、使用案例、性能和可扩展性，最终指导您根据特定需求选择哪个API。

两个API的概述

SEO关键词探索API旨在帮助用户发现针对SEO优化、按点击付费（PPC）活动和内容策略的量身定制的关键词建议。它提供本地化结果和高级长尾短语分析，使其成为SEO专业人士和数字营销人员的必备工具。该API分析用户提供的关键词，并根据各种指标生成建议，包括搜索量、每次点击费用（CPC）和竞争数据。

另一方面，网站的最佳表现关键词API专注于识别网站的最佳表现关键词。该API允许用户获取关键词、其排名、搜索量和其他性能指标的见解。它特别适用于竞争分析，使用户能够了解哪些关键词为竞争对手的网站带来了流量。

并排功能比较

SEO关键词探索API功能

SEO关键词探索API的一个突出功能是其提供关键词创意的能力。用户可以提交带有keyword和country参数的GET请求，以接收JSON格式的量身定制的关键词建议。此功能对于有效地针对特定受众至关重要。

{"result":[{"High CPC":"$0.06","Low CPC":"$0.02","avg_monthly_searches":1900,"competition_index":100,"competition_value":"HIGH","keyword":"sztukateria","monthly_search_volumes":[{"month":"DECEMBER","searches":2400,"year":2023},{"month":"JANUARY","searches":2900,"year":2024},{"month":"FEBRUARY","searches":2400,"year":2024},{"month":"MARCH","searches":1900,"year":2024},{"month":"APRIL","searches":1900,"year":2024},{"month":"MAY","searches":1600,"year":2024},{"month":"JUNE","searches":1600,"year":2024},{"month":"JULY","searches":1900,"year":2024},{"month":"AUGUST","searches":1900,"year":2024},{"month":"SEPTEMBER","searches":1600,"year":2024},{"month":"OCTOBER","searches":2400,"year":2024},{"month":"NOVEMBER","searches":1900,"year":2024}]}]}

响应包括High CPC、Low CPC、avg_monthly_searches和competition_index等字段。这些指标使用户能够评估每个关键词的潜力，帮助他们根据营销策略优先考虑要针对的关键词。

网站的最佳表现关键词API功能

相比之下，网站的最佳表现关键词API提供了一个名为获取关键词的功能。此功能允许用户检索指定域名的最佳表现关键词。通过输入域名，用户可以访问有关为该网站带来流量的关键词的大量信息。

[{"countryCode":"in","keyword":"fb","topRankedUrl":"https://fortune.com/company/facebook/","rank":26,"rankChange":-10,"searchVolume":3150000,"rankingDifficulty":40,"seoClicks":21900,"seoClicksChange":-13200,"totalMonthlyClicks":972000,"broadCostPerClick":null,"phraseCostPerClick":null,"exactCostPerClick":null,"paidCompetitors":0,"rankingHomepages":14},{"countryCode":"in","keyword":"canva","topRankedUrl":"https://fortune.com/2023/10/24/canva-return-to-office-hybrid-remote-work/","rank":28,"rankChange":-8,"searchVolume":1120000,"rankingDifficulty":29,"seoClicks":7200,"seoClicksChange":-2800,"totalMonthlyClicks":3200000,"broadCostPerClick":0,"phraseCostPerClick":null,"exactCostPerClick":null,"paidCompetitors":0,"rankingHomepages":10}]

响应包括countryCode、keyword、rank和searchVolume等字段。这些数据对于了解网站在搜索引擎中的表现非常宝贵，并可以指导内容策略和SEO工作。