The Keyword Sentiment Insights API presents a cutting-edge solution that enables users, businesses, analysts and developers to gain deep insight into audience sentiment around specific keywords. By performing sentiment analysis on user-defined keywords, this API delivers a comprehensive set of data including strength, passion, reach, sentiment and related keywords. This amalgamation of data not only provides a vivid picture of audience perception, but also guides strategic decision making, content creation and engagement strategies.
In the digital age, understanding how audiences perceive certain keywords is critical to success. The Keyword Sentiment Insights API leverages the power of natural language processing and machine learning to decipher the emotional nuances associated with keywords. This analysis goes beyond mere positive or negative ranking to provide nuanced information on sentiment strength, passion levels, reach and broader trends.
At the core of the API's capabilities is its ability to assess sentiment strength. Rather than a binary ranking, the API provides a quantifiable measure of how strongly sentiment leans toward positive or negative. This nuanced approach offers a more refined understanding of sentiment, capturing the subtleties that influence audience perception.
Passion level, another key metric offered by the API, measures the intensity of emotion associated with the keyword. This information is invaluable in tailoring content and engagement strategies to the emotional state of the audience.
In the digital realm, reach is synonymous with impact. The API provides information on the extent to which a keyword has caught on across various platforms and discussions. Understanding reach allows users to determine the magnitude of their keyword's influence, which in turn informs marketing efforts and audience engagement tactics.
Of course, measuring sentiment, passion and reach is critical, but understanding specific sentiment (positive, negative, neutral) is equally important. The Keyword Sentiment Insights API provides this information and gives a clear picture of the collective audience perception.
One of the most prominent features of this API is its ability to provide related keywords. These related keywords provide a broader context for sentiment analysis, guiding content creators and marketers to keywords that resonate with the target audience. This feature also helps uncover trends and conversations within a broader thematic landscape.
In conclusion, the Keyword Sentiment Insights API is emerging as a transformative tool in the digital landscape. Its ability to provide nuanced sentiment analysis, along with information on strength, passion, reach and related keywords, enables users to make informed decisions, create engaging content and effectively engage with their target audience. By providing actionable insights derived from audience sentiment, the API redefines strategic decision making and amplifies engagement efforts with data-driven precision.
It will receive parameters and provide you with a JSON.
Brand perception: Companies can analyze the sentiment around their brand to gauge public perception and adapt marketing strategies accordingly.
Content creation: Content creators can use sentiment analysis to align their messages with the emotional state of their audience.
Social media engagement: Social media managers can track audience sentiment to adjust their interaction strategies and respond effectively.
Crisis management: Organizations can track sentiment during crises to gauge public reaction and adapt communication strategies.
Campaign evaluation: Marketers can evaluate the sentiment of ongoing campaigns to make real-time adjustments and optimize impact.
Basic Plan: 300 API Calls. 1 request per second.
Pro Plan: 700 API Calls. 1 requests per second.
Pro Plus Plan: 5,000 API Calls. 2 requests per second.
To use this endpoint you must indicate in the parameter a keyword to obtain the analysis of this keyword.
Analyze Keyword - Endpoint Features
| Object | Description |
|---|
Continue with Google
Continue with Github
{
"query": "football",
"sentiment": {
"positive": "2",
"negative": "1",
"neutral": "78"
},
"strength": "60%",
"passion": "0%",
"reach": "80%",
"sentiment_ratio": "2:1",
"related_keywords": [
{
"keyword": "football",
"occurrence": "11"
},
{
"keyword": "tiktok",
"occurrence": "3"
},
{
"keyword": "videos",
"occurrence": "3"
},
{
"keyword": "ronaldo",
"occurrence": "2"
},
{
"keyword": "channel",
"occurrence": "2"
},
{
"keyword": "preseason",
"occurrence": "2"
},
{
"keyword": "whatnot",
"occurrence": "2"
},
{
"keyword": "neymar",
"occurrence": "2"
},
{
"keyword": "score90",
"occurrence": "2"
},
{
"keyword": "instagram",
"occurrence": "2"
},
{
"keyword": "editing",
"occurrence": "2"
},
{
"keyword": "yoboypizza",
"occurrence": "1"
},
{
"keyword": "stream",
"occurrence": "1"
},
{
"keyword": "greetings",
"occurrence": "1"
},
{
"keyword": "youtube",
"occurrence": "1"
},
{
"keyword": "subscribe",
"occurrence": "1"
},
{
"keyword": "download",
"occurrence": "1"
},
{
"keyword": "invite",
"occurrence": "1"
},
{
"keyword": "ballondor",
"occurrence": "1"
},
{
"keyword": "futbol",
"occurrence": "1"
}
]
}
curl --location --request GET 'https://zylalabs.com/api/2481/keyword+sentiment+insights+api/2461/analyze+keyword' --header 'Authorization: Bearer YOUR_API_KEY'
| Header | Description |
|---|---|
Authorization
|
[Required] Should be Bearer access_key. See "Your API Access Key" above when you are subscribed. |
No long term commitments. One click upgrade/downgrade or cancellation. No questions asked.
To use this endpoint, the user must enter a keyword to be analyzed.
There are different plans suits everyone including a free plan for small amount of requests per day, but it’s rate is limit to prevent abuse of the service.
Zyla provides a wide range of integration methods for almost all programming languages. You can use these codes to integrate with your project as you need.
The Sentiment Analysis Insights API provides measurement of sentiment, passion, reach and related keywords.
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