{"code": 100000, "message": "success", "data": {"videoId": "29C2qGyYjzc", "videoInfo": {"name": "2025 LinkedIn Strategies That Actually Work w/ Jasmin Alic", "thumbnailUrl": {"hqdefault": "https://i.ytimg.com/vi/29C2qGyYjzc/hqdefault.jpg", "maxresdefault": "https://i.ytimg.com/vi/29C2qGyYjzc/maxresdefault.jpg"}, "embedUrl": "https://www.youtube.com/embed/29C2qGyYjzc", "duration": 4656, "description": "", "upload_date": "", "genre": "", "author": "The Futur"}, "language_code": [{"code": "en_auto_auto", "name": "English (auto-generated)"}], "transcripts": {"en_auto_auto": {"custom": [{"start": "00:00:00", "end": "00:00:56", "text": "there's so much shift that's happened on LinkedIn there's so much more video infographics are kind of dying down there's so much more storytelling finally I feel like the platform is going in a different direction LinkedIn isn't what it used to be just last year LinkedIn is an entirely new Beast now all social platforms go through some kind of change LinkedIn and other platforms they're playing the game of catch up to Tik Tok everybody is responding to Tik Tok because it's a monster is video a long-term strategy"}, {"start": "00:00:29", "end": "00:01:24", "text": "that you think is going to stick or will they abandon it because people aren't using it the way that they hop just imagine almost 99% of the user base not posting on a weekly basis or almost not posting ever it's the silent Community fun fact I still get more reach Chris on my text only posts that text only posts work really well they're your highest performing posts they're more effective than the other types of posts let's get into some tactical things about how you can write better post here's a writing"}, {"start": "00:00:56", "end": "00:01:58", "text": "hack for LinkedIn if you will hack for the lack of a better term this is where a lot of people [Music] fail hey guys if you haven't done so you need to check our first video together it's got over 400,000 views we got the PowerHouse the man himself he has been back to talk about LinkedIn hello again hello hello welcome back to the show now we're doing this show because there are so many things that you know have done and have taught other people I don't think it be contained in one episode so for for people let's give people the"}, {"start": "00:01:27", "end": "00:02:20", "text": "reason why they need to watch you just tell us that a few things and then we'll get into it okay so the first video we did Chris based on my data and what I hear from people is the number one LinkedIn video in the world this year so we've done that and just to tell you the truth I've been hit up by so many people the entire year where everyone's just jumping into my connection requests and DM saying hey I watched your video with Chris hey I watched you on the podcast with Chris hey I listen to the podcast"}, {"start": "00:01:53", "end": "00:03:02", "text": "and I'm like oh my God so many people I think we've grown over a 100,000 followers Wow since the podcast has dropped thank you man it's it's a great feeling for sure okay so what are we going to do today like what are we going to talk about what are what are the hooks that we can share with people the hooks the re hooks I feel like there's so much shift that's happened on LinkedIn in year 2024 and now running into year 2025 there's so much more video infographics are kind of dying down there's so much more storytelling"}, {"start": "00:02:28", "end": "00:03:42", "text": "finally thank God again I feel like the platform is going in a different direction LinkedIn isn't what it used to be just last year LinkedIn is an entirely new Beast now and people are still not there like to me that's the most impressive thing about LinkedIn it's crossed a billion users and less than one less than actually 2% are posting which is fascinating to say out loud so just imagine almost 99% of the user base right 98 something per not posting on a weekly basis or almost not posting ever it's like the silent"}, {"start": "00:03:05", "end": "00:03:58", "text": "Community where there's a whole lot of consumers not a whole lot of creators and when you say the word Creator it starts being this entirely new conversation but I feel like it's any CEO any leader any solar priner any student anyone who's on social media like you should be creating content like just post about what you know post your thoughts post uh about an event that you had post about what you learned in a lecture post about what happened just happened in a meeting that is good content because it's personal it's"}, {"start": "00:03:32", "end": "00:04:25", "text": "authentic it's real and it's not the stuff we've heard a thousand times before so yeah LinkedIn is getting more saturated but it's I feel like it's easier than ever honestly to stand out okay why don't we do this let's address the elephant of the room all social platforms go through some kind of change it looks like LinkedIn is really embracing vertical videos I think to compete with the other social platforms so going the way of the others so we are starting to see more of that I think initially it was a beta thing and I"}, {"start": "00:03:59", "end": "00:05:03", "text": "think it's been rolled out so everyone can post videos now right absolutely right now LinkedIn is pushing video to the point where they even changed the app entirely there's an entire new video Tik Tok style feed in the app and whether it's good whether it's bad I'm not going to be the judge of that uh I like to say that it's going to be a period of adjustment for sure not just for the users but for the platform itself cuz you can't change 20 years of user Behavior with one update you just can't LinkedIn has has always been and"}, {"start": "00:04:31", "end": "00:05:33", "text": "will always be a primarily text-based platform Texton posts that's what you focus on image posts you still focus on the text above the image video posts even you still focus on at least in the old ways right not the new video feed you still focus on the text that's above the video itself carousels infographics All That Jazz LinkedIn is still primarily a Texton platform it's just that video is making its way in and a lot of people are panicking thinking that everything is going through this change no it's just this one new kid on"}, {"start": "00:05:02", "end": "00:06:02", "text": "the Block that we still have to embrace we have to welcome it on the field it might be the shiniest right the flashiest kid on the block with the you know busting the break dance moves in the middle of the field sure but there's still a whole lot going on around you and I feel like the Panic is uncalled for on LinkedIn right now this is my message to everyone chill ease into it video is here it's here to stay and we'll see where it goes but it doesn't mean that everything else suddenly stops working just because there's this new"}, {"start": "00:05:32", "end": "00:06:27", "text": "feature no not nothing like that well this does sound like a really good opportunity for people who've done really well on Instagram with reals YouTube shorts and Tik toks to be able to create some kind of content there and they're going to have an advantage but if we're ready to take this leap and do video do you have any recommend recommendations are you doing video content so finally enough I've never published a video on LinkedIn at least until the time you know we're recording this why I'm primarily a writer I've"}, {"start": "00:05:59", "end": "00:06:59", "text": "been writing for 15 years and my content doesn't necessarily call for it however now I'm at the stage where we're launching a paid community and I will be doing a course within the community loads more video content I will be doing regular Q&A sessions regular Hangouts regular master classes on a regular basis so loads more video content so now at this particular point in time now it finally calls for video as part of my content strategy up until this point I did need it I still feel like I can also"}, {"start": "00:06:30", "end": "00:07:35", "text": "live without video even with all these things happening but that's the thing everyone is probably having the same thought in their mind do I need video yes it's the new feature it's the hottest craze but do I really need it the answer is quite easily no almost no one needs it but should you do it absolutely the platform is obviously pushing it right yes you're getting almost gifted reach like gifted Impressions and Views and everyone wants that whoever says they don't care about Impressions and you know like counts and"}, {"start": "00:07:02", "end": "00:08:05", "text": "comment counts everyone does and why not like the question is why wouldn't you do it the other part is what type of content performs now in my experience so far analyzing um the content that I have in front of me analyzing the content of my clients it's actually the opposite of what we know LinkedIn for typically Chris on LinkedIn you see content that's slightly broader in topicality right like the super relatable content these platitudes these blanket statements these quotes right about leadership and"}, {"start": "00:07:33", "end": "00:08:43", "text": "productivity and mindset that would go viral so that's the content we're used to seeing go viral but on video it's actually the complete opposite it's the niche topicality videos that are getting pushed there's this uh lady called Alexis she does um network engineering she's talking about these very very very super super duper granular topics about cables under see and um engineering this and that Cisco this and that and it's getting a million plus Impressions per video which is nuts right normally like"}, {"start": "00:08:09", "end": "00:09:17", "text": "back in the day on LinkedIn that would have never flown that would have never gone viral right now with the video feed I feel like it's much easier for LinkedIn to...