La API de Volumen de Búsqueda de Palabras Clave proporciona datos esenciales sobre el rendimiento de una palabra clave en los motores de búsqueda. Cuando se envía una palabra clave, la API devuelve el volumen de búsqueda mensual de los últimos meses, así como indicadores clave como CPC (costo por clic) alto y bajo, índice de competencia (numérico) y calificación cualitativa (por ejemplo, bajo, medio o alto).
Este servicio es especialmente útil para profesionales de marketing digital, SEO, SEM y análisis de mercado, ya que proporciona una visión clara de las tendencias de búsqueda, la estacionalidad y los niveles de competencia. Por ejemplo, al consultar la palabra clave “iphone”, la API puede devolver que las búsquedas mensuales promedio son de 618 millones, con un crecimiento notable de julio a febrero del año siguiente. Aunque el CPC es cero en algunos casos (posiblemente debido a la falta de datos publicitarios disponibles), el enorme volumen de búsqueda y la baja competencia indican una oportunidad potencial.
La estructura de la respuesta también incluye una lista organizada de volúmenes mensuales, cada uno con su respectivo mes y año, lo que permite identificar patrones estacionales, campañas más efectivas o cambios en el interés de los usuarios a lo largo del tiempo.
Para usar este punto final, debes especificar una palabra clave en el parámetro.
Analizador de palabras clave - Características del Endpoint
| Objeto | Descripción |
|---|---|
keyword |
[Requerido] Enter a keyword |
{"Global Keyword Data":[{"High CPC":"$0.01","Low CPC":"$0.00","avg_monthly_searches":37200000,"competition_index":100,"competition_value":"HIGH","keyword":"iphone","monthly_search_volumes":[{"month":"JULY","searches":45500000,"year":2024},{"month":"AUGUST","searches":45500000,"year":2024},{"month":"SEPTEMBER","searches":45500000,"year":2024},{"month":"OCTOBER","searches":45500000,"year":2024},{"month":"NOVEMBER","searches":37200000,"year":2024},{"month":"DECEMBER","searches":30400000,"year":2024},{"month":"JANUARY","searches":30400000,"year":2025},{"month":"FEBRUARY","searches":30400000,"year":2025},{"month":"MARCH","searches":30400000,"year":2025},{"month":"APRIL","searches":24900000,"year":2025},{"month":"MAY","searches":24900000,"year":2025},{"month":"JUNE","searches":24900000,"year":2025}]}],"Related Keyword Data (Global)":[{"High CPC":"$0.01","Low CPC":"$0.00","avg_monthly_searches":13600000,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 14","monthly_search_volumes":[{"month":"JULY","searches":16600000,"year":2024},{"month":"AUGUST","searches":13600000,"year":2024},{"month":"SEPTEMBER","searches":20400000,"year":2024},{"month":"OCTOBER","searches":16600000,"year":2024},{"month":"NOVEMBER","searches":16600000,"year":2024},{"month":"DECEMBER","searches":13600000,"year":2024},{"month":"JANUARY","searches":11100000,"year":2025},{"month":"FEBRUARY","searches":9140000,"year":2025},{"month":"MARCH","searches":11100000,"year":2025},{"month":"APRIL","searches":9140000,"year":2025},{"month":"MAY","searches":9140000,"year":2025},{"month":"JUNE","searches":9140000,"year":2025}]},{"High CPC":"$0.01","Low CPC":"$0.00","avg_monthly_searches":6120000,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 14 pro","monthly_search_volumes":[{"month":"JULY","searches":7480000,"year":2024},{"month":"AUGUST","searches":7480000,"year":2024},{"month":"SEPTEMBER","searches":9140000,"year":2024},{"month":"OCTOBER","searches":7480000,"year":2024},{"month":"NOVEMBER","searches":7480000,"year":2024},{"month":"DECEMBER","searches":5000000,"year":2024},{"month":"JANUARY","searches":5000000,"year":2025},{"month":"FEBRUARY","searches":4090000,"year":2025},{"month":"MARCH","searches":4090000,"year":2025},{"month":"APRIL","searches":4090000,"year":2025},{"month":"MAY","searches":4090000,"year":2025},{"month":"JUNE","searches":4090000,"year":2025}]},{"High CPC":"$0.01","Low CPC":"$0.00","avg_monthly_searches":20400000,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 13","monthly_search_volumes":[{"month":"JULY","searches":30400000,"year":2024},{"month":"AUGUST","searches":24900000,"year":2024},{"month":"SEPTEMBER","searches":30400000,"year":2024},{"month":"OCTOBER","searches":24900000,"year":2024},{"month":"NOVEMBER","searches":24900000,"year":2024},{"month":"DECEMBER","searches":24900000,"year":2024},{"month":"JANUARY","searches":20400000,"year":2025},{"month":"FEBRUARY","searches":16600000,"year":2025},{"month":"MARCH","searches":16600000,"year":2025},{"month":"APRIL","searches":16600000,"year":2025},{"month":"MAY","searches":16600000,"year":2025},{"month":"JUNE","searches":16600000,"year":2025}]},{"High CPC":"$0.00","Low CPC":"$0.00","avg_monthly_searches":11100000,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 11","monthly_search_volumes":[{"month":"JULY","searches":16600000,"year":2024},{"month":"AUGUST","searches":16600000,"year":2024},{"month":"SEPTEMBER","searches":13600000,"year":2024},{"month":"OCTOBER","searches":13600000,"year":2024},{"month":"NOVEMBER","searches":13600000,"year":2024},{"month":"DECEMBER","searches":11100000,"year":2024},{"month":"JANUARY","searches":11100000,"year":2025},{"month":"FEBRUARY","searches":7480000,"year":2025},{"month":"MARCH","searches":9140000,"year":2025},{"month":"APRIL","searches":7480000,"year":2025},{"month":"MAY","searches":7480000,"year":2025},{"month":"JUNE","searches":7480000,"year":2025}]},{"High CPC":"$0.01","Low CPC":"$0.00","avg_monthly_searches":5000000,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 13 pro","monthly_search_volumes":[{"month":"JULY","searches":7480000,"year":2024},{"month":"AUGUST","searches":6120000,"year":2024},{"month":"SEPTEMBER","searches":7480000,"year":2024},{"month":"OCTOBER","searches":6120000,"year":2024},{"month":"NOVEMBER","searches":6120000,"year":2024},{"month":"DECEMBER","searches":5000000,"year":2024},{"month":"JANUARY","searches":4090000,"year":2025},{"month":"FEBRUARY","searches":3350000,"year":2025},{"month":"MARCH","searches":4090000,"year":2025},{"month":"APRIL","searches":3350000,"year":2025},{"month":"MAY","searches":4090000,"year":2025},{"month":"JUNE","searches":4090000,"year":2025}]},{"High CPC":"$0.01","Low CPC":"$0.00","avg_monthly_searches":1830000,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 14 plus","monthly_search_volumes":[{"month":"JULY","searches":2740000,"year":2024},{"month":"AUGUST","searches":2740000,"year":2024},{"month":"SEPTEMBER","searches":2740000,"year":2024},{"month":"OCTOBER","searches":2240000,"year":2024},{"month":"NOVEMBER","searches":2240000,"year":2024},{"month":"DECEMBER","searches":1830000,"year":2024},{"month":"JANUARY","searches":1500000,"year":2025},{"month":"FEBRUARY","searches":1220000,"year":2025},{"month":"MARCH","searches":1220000,"year":2025},{"month":"APRIL","searches":1000000,"year":2025},{"month":"MAY","searches":1220000,"year":2025},{"month":"JUNE","searches":1000000,"year":2025}]},{"High CPC":"$0.01","Low CPC":"$0.00","avg_monthly_searches":2240000,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 13 mini","monthly_search_volumes":[{"month":"JULY","searches":3350000,"year":2024},{"month":"AUGUST","searches":3350000,"year":2024},{"month":"SEPTEMBER","searches":3350000,"year":2024},{"month":"OCTOBER","searches":2740000,"year":2024},{"month":"NOVEMBER","searches":2740000,"year":2024},{"month":"DECEMBER","searches":2240000,"year":2024},{"month":"JANUARY","searches":2240000,"year":2025},{"month":"FEBRUARY","searches":1830000,"year":2025},{"month":"MARCH","searches":1830000,"year":2025},{"month":"APRIL","searches":1830000,"year":2025},{"month":"MAY","searches":1830000,"year":2025},{"month":"JUNE","searches":1830000,"year":2025}]},{"High CPC":"$0.01","Low CPC":"$0.00","avg_monthly_searches":450000,"competition_index":100,"competition_value":"HIGH","keyword":"apple watch series 8","monthly_search_volumes":[{"month":"JULY","searches":673000,"year":2024},{"month":"AUGUST","searches":550000,"year":2024},{"month":"SEPTEMBER","searches":550000,"year":2024},{"month":"OCTOBER","searches":550000,"year":2024},{"month":"NOVEMBER","searches":550000,"year":2024},{"month":"DECEMBER","searches":550000,"year":2024},{"month":"JANUARY","searches":450000,"year":2025},{"month":"FEBRUARY","searches":301000,"year":2025},{"month":"MARCH","searches":301000,"year":2025},{"month":"APRIL","searches":301000,"year":2025},{"month":"MAY","searches":301000,"year":2025},{"month":"JUNE","searches":246000,"year":2025}]},{"High CPC":"$0.01","Low CPC":"$0.00","avg_monthly_searches":1220000,"competition_index":100,"competition_value":"HIGH","keyword":"apple watch ultra","monthly_search_volumes":[{"month":"JULY","searches":1830000,"year":2024},{"month":"AUGUST","searches":1830000,"year":2024},{"month":"SEPTEMBER","searches":2240000,"year":2024},{"month":"OCTOBER","searches":1830000,"year":2024},{"month":"NOVEMBER","searches":1830000,"year":2024},{"month":"DECEMBER","searches":1220000,"year":2024},{"month":"JANUARY","searches":823000,"year":2025},{"month":"FEBRUARY","searches":673000,"year":2025},{"month":"MARCH","searches":823000,"year":2025},{"month":"APRIL","searches":673000,"year":2025},{"month":"MAY","searches":673000,"year":2025},{"month":"JUNE","searches":673000,"year":2025}]},{"High CPC":"$0.02","Low CPC":"$0.00","avg_monthly_searches":2740000,"competition_index":100,"competition_value":"HIGH","keyword":"iphone se","monthly_search_volumes":[{"month":"JULY","searches":2740000,"year":2024},{"month":"AUGUST","searches":2740000,"year":2024},{"month":"SEPTEMBER","searches":3350000,"year":2024},{"month":"OCTOBER","searches":2740000,"year":2024},{"month":"NOVEMBER","searches":2740000,"year":2024},{"month":"DECEMBER","searches":2740000,"year":2024},{"month":"JANUARY","searches":3350000,"year":2025},{"month":"FEBRUARY","searches":4090000,"year":2025},{"month":"MARCH","searches":2240000,"year":2025},{"month":"APRIL","searches":1830000,"year":2025},{"month":"MAY","searches":1830000,"year":2025},{"month":"JUNE","searches":1500000,"year":2025}]},{"High CPC":"$0.00","Low CPC":"$0.00","avg_monthly_searches":3350000,"competition_index":92,"competition_value":"HIGH","keyword":"iphone xr","monthly_search_volumes":[{"month":"JULY","searches":5000000,"year":2024},{"month":"AUGUST","searches":4090000,"year":2024},{"month":"SEPTEMBER","searches":5000000,"year":2024},{"month":"OCTOBER","searches":4090000,"year":2024},{"month":"NOVEMBER","searches":4090000,"year":2024},{"month":"DECEMBER","searches":4090000,"year":2024},{"month":"JANUARY","searches":3350000,"year":2025},{"month":"FEBRUARY","searches":3350000,"year":2025},{"month":"MARCH","searches":3350000,"year":2025},{"month":"APRIL","searches":2740000,"year":2025},{"month":"MAY","searches":2740000,"year":2025},{"month":"JUNE","searches":2740000,"year":2025}]},{"High CPC":"$0.01","Low CPC":"$0.00","avg_monthly_searches":20400000,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 15","monthly_search_volumes":[{"month":"JULY","searches":37200000,"year":2024},{"month":"AUGUST","searches":37200000,"year":2024},{"month":"SEPTEMBER","searches":30400000,"year":2024},{"month":"OCTOBER","searches":24900000,"year":2024},{"month":"NOVEMBER","searches":24900000,"year":2024},{"month":"DECEMBER","searches":20400000,"year":2024},{"month":"JANUARY","searches":16600000,"year":2025},{"month":"FEBRUARY","searches":16600000,"year":2025},{"month":"MARCH","searches":1660000...
curl --location --request GET 'https://zylalabs.com/api/8536/keyword+search+volume+api/14970/keyword+analyzer?keyword=iphone' --header 'Authorization: Bearer YOUR_API_KEY'
| Encabezado | Descripción |
|---|---|
Autorización
|
[Requerido] Debería ser Bearer access_key. Consulta "Tu Clave de Acceso a la API" arriba cuando estés suscrito. |
Sin compromiso a largo plazo. Mejora, reduce o cancela en cualquier momento. La Prueba Gratuita incluye hasta 50 solicitudes.
El endpoint del Analizador de Palabras Clave devuelve datos sobre el volumen de búsqueda mensual, CPC (costo por clic), índice de competencia y calificaciones cualitativas para una palabra clave especificada. Esta información ayuda a los usuarios a entender el rendimiento de las palabras clave y las tendencias del mercado.
Los campos clave en los datos de respuesta incluyen el volumen de búsqueda mensual, valores altos y bajos de CPC, índice de competencia (numérico) y calificaciones cualitativas (bajo, medio, alto). Estos campos proporcionan información sobre la efectividad de las palabras clave.
Los datos de respuesta están organizados en un formato estructurado, que típicamente incluye una lista de volúmenes de búsqueda mensuales junto con sus respectivos meses y años. Esto permite a los usuarios analizar fácilmente las tendencias y patrones estacionales.
El endpoint de Analizador de Palabras Clave proporciona información sobre las tendencias del volumen de búsqueda, los valores de CPC, los niveles de competencia y las calificaciones cualitativas para las palabras clave. Estos datos son esenciales para el SEO, SEM y el análisis de mercado.
Los usuarios pueden personalizar sus solicitudes de datos especificando diferentes palabras clave en el parámetro al llamar al punto final del Analizador de Palabras Clave. Esto permite obtener información personalizada basada en términos de búsqueda específicos.
Los datos se obtienen de varios motores de búsqueda y plataformas publicitarias, asegurando una visión integral del rendimiento de las palabras clave. Este enfoque de múltiples fuentes mejora la fiabilidad de la información proporcionada.
Los casos de uso típicos incluyen optimizar estrategias de SEO, planificar campañas de SEM, realizar análisis de mercado e identificar oportunidades de palabras clave. Los usuarios pueden aprovechar estos datos para mejorar sus esfuerzos de marketing digital.
Los usuarios pueden analizar las tendencias del volumen de búsqueda y los valores de CPC para identificar palabras clave de alto potencial, ajustar las estrategias de marketing en función de los niveles de competencia y rastrear los cambios en el interés estacional a lo largo del tiempo para una mejor planificación de campañas.
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