La API de Datos del Alcance de Palabras Clave permite realizar un análisis avanzado de palabras clave con resultados detallados a nivel global y por país. Cuando ingresas una palabra clave, la API devuelve métricas esenciales como el volumen de búsqueda mensual, el costo por clic (CPC), la dificultad de posicionamiento orgánico (Dificultad de Palabra Clave) y la intención del usuario (informativa, comercial, etc.).
La API también proporciona datos de tendencias mensuales, lo que te permite visualizar la evolución de las búsquedas durante los últimos 12 meses. Esto es clave para detectar la estacionalidad y planificar campañas de contenido con anticipación. Otro valor agregado es la inclusión de resultados de búsqueda reales (SERP), con enlaces, títulos y fragmentos, para entender la competencia orgánica y los tipos de contenido que mejor se posicionan.
Para usar este endpoint, debes especificar una palabra clave en el parámetro.
Analizador de Palabras Clave - Características del Endpoint
| Objeto | Descripción |
|---|---|
keyword |
[Requerido] Indicates a keyword |
{"Keyword Overview":{"global":[{"keyword":"iphone","searche volume":"24.8M","CPC":"$5.26","Keyword Difficulty %":"68%","Keyword Difficulty Label":"Hard","Keyword Difficulty Recommendation":"This keyword will demand 530 high-authority referring domains and strong localized SEO to rank well in GLOBAL.","Keyword Intent":"Informational, Commercial","intent_signals":{},"intent_raw_scores":{"Informational":2.0,"Navigational":0.0,"Transactional":0.0,"Investigational":0.0,"Commercial":1.0,"Brand":0.0},"Trend":[{"month":"July","year":2024,"searches":37200000},{"month":"August","year":2024,"searches":45500000},{"month":"September","year":2024,"searches":45500000},{"month":"October","year":2024,"searches":45500000},{"month":"November","year":2024,"searches":45500000},{"month":"December","year":2024,"searches":37200000},{"month":null,"year":2024,"searches":30400000},{"month":"February","year":2025,"searches":30400000},{"month":"March","year":2025,"searches":30400000},{"month":"April","year":2025,"searches":30400000},{"month":"May","year":2025,"searches":24900000},{"month":"June","year":2025,"searches":24900000}]}],"other":"21.5M","us":[{"keyword":"iphone","searche volume":"112.5k","CPC":"$799.41","Keyword Difficulty %":"100%","Keyword Difficulty Label":"Very Hard","Keyword Difficulty Recommendation":"This keyword will demand 1500 high-authority referring domains and strong localized SEO to rank well in US.","Keyword Intent":"Informational, Commercial","intent_raw_scores":{"Informational":2.0,"Navigational":0.0,"Transactional":0.0,"Investigational":0.0,"Commercial":1.0,"Brand":0.0},"Trend":[{"month":"July","year":2024,"searches":110000},{"month":"August","year":2024,"searches":135000},{"month":"September","year":2024,"searches":135000},{"month":"October","year":2024,"searches":201000},{"month":"November","year":2024,"searches":135000},{"month":"December","year":2024,"searches":135000},{"month":null,"year":2024,"searches":135000},{"month":"February","year":2025,"searches":110000},{"month":"March","year":2025,"searches":110000},{"month":"April","year":2025,"searches":110000},{"month":"May","year":2025,"searches":110000},{"month":"June","year":2025,"searches":110000}]}],"CA":[{"keyword":"iphone","searche volume":"91.7k","CPC":"$0.84","Keyword Difficulty %":"88%","Keyword Difficulty Label":"Very Hard","Keyword Difficulty Recommendation":"This keyword will demand 922 high-authority referring domains and strong localized SEO to rank well in CA.","Keyword Intent":"Informational, Commercial","intent_raw_scores":{"Informational":2.0,"Navigational":0.0,"Transactional":0.0,"Investigational":0.0,"Commercial":1.0,"Brand":0.0},"Trend":[{"month":"July","year":2024,"searches":90500},{"month":"August","year":2024,"searches":110000},{"month":"September","year":2024,"searches":135000},{"month":"October","year":2024,"searches":165000},{"month":"November","year":2024,"searches":90500},{"month":"December","year":2024,"searches":135000},{"month":null,"year":2024,"searches":135000},{"month":"February","year":2025,"searches":110000},{"month":"March","year":2025,"searches":110000},{"month":"April","year":2025,"searches":90500},{"month":"May","year":2025,"searches":90500},{"month":"June","year":2025,"searches":90500}]}],"AU":[{"keyword":"iphone","searche volume":"3.0k","CPC":"$1.22","Keyword Difficulty %":"89%","Keyword Difficulty Label":"Very Hard","Keyword Difficulty Recommendation":"This keyword will demand 894 high-authority referring domains and strong localized SEO to rank well in AU.","Keyword Intent":"Informational, Commercial","intent_raw_scores":{"Informational":0.07,"Navigational":0.0,"Transactional":0.0,"Investigational":0.0,"Commercial":0.04,"Brand":0.0},"Trend":[{"month":"July","year":2024,"searches":2900},{"month":"August","year":2024,"searches":3600},{"month":"September","year":2024,"searches":4400},{"month":"October","year":2024,"searches":4400},{"month":"November","year":2024,"searches":2900},{"month":"December","year":2024,"searches":3600},{"month":null,"year":2024,"searches":2900},{"month":"February","year":2025,"searches":2900},{"month":"March","year":2025,"searches":3600},{"month":"April","year":2025,"searches":2900},{"month":"May","year":2025,"searches":2900},{"month":"June","year":2025,"searches":2900}]}],"GB":[{"keyword":"iphone","searche volume":"306.7k","CPC":"$1.60","Keyword Difficulty %":"89%","Keyword Difficulty Label":"Very Hard","Keyword Difficulty Recommendation":"This keyword will demand 766 high-authority referring domains and strong localized SEO to rank well in GB.","Keyword Intent":"Informational, Commercial","intent_raw_scores":{"Informational":2.0,"Navigational":0.0,"Transactional":0.0,"Investigational":0.0,"Commercial":1.0,"Brand":0.0},"Trend":[{"month":"July","year":2024,"searches":301000},{"month":"August","year":2024,"searches":368000},{"month":"September","year":2024,"searches":450000},{"month":"October","year":2024,"searches":550000},{"month":"November","year":2024,"searches":301000},{"month":"December","year":2024,"searches":301000},{"month":null,"year":2024,"searches":368000},{"month":"February","year":2025,"searches":368000},{"month":"March","year":2025,"searches":368000},{"month":"April","year":2025,"searches":301000},{"month":"May","year":2025,"searches":301000},{"month":"June","year":2025,"searches":450000}]}],"US":[{"keyword":"iphone","searche volume":"2.8M","CPC":"$0.35","Keyword Difficulty %":"100%","Keyword Difficulty Label":"Very Hard","Keyword Difficulty Recommendation":"This keyword will demand 1500 high-authority referring domains and strong localized SEO to rank well in US.","Keyword Intent":"Informational, Commercial","intent_raw_scores":{"Informational":2.0,"Navigational":0.0,"Transactional":0.0,"Investigational":0.0,"Commercial":1.0,"Brand":0.0},"Trend":[{"month":"July","year":2024,"searches":3350000},{"month":"August","year":2024,"searches":3350000},{"month":"September","year":2024,"searches":3350000},{"month":"October","year":2024,"searches":4090000},{"month":"November","year":2024,"searches":3350000},{"month":"December","year":2024,"searches":2740000},{"month":null,"year":2024,"searches":2740000},{"month":"February","year":2025,"searches":3350000},{"month":"March","year":2025,"searches":2740000},{"month":"April","year":2025,"searches":2740000},{"month":"May","year":2025,"searches":2240000},{"month":"June","year":2025,"searches":2740000}],"serp_results":[{"title":"iPhone - Apple","link":"https://www.apple.com/iphone/","snippet":"Designed for Apple Intelligence. Discover the iPhone 16e along with iPhone 16 Pro, iPhone 16, and iPhone 15.","position":1},{"title":"iPhone - Wikipedia","link":"https://en.wikipedia.org/wiki/IPhone","snippet":"The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was ...","position":2},{"title":"Apple","link":"https://www.apple.com/","snippet":"Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, ...","position":3},{"title":"r/iPhone","link":"https://www.reddit.com/r/iphone/","snippet":"r/iphone: Reddit's little corner for iPhone lovers (and some people who just mildly enjoy it…)","position":4},{"title":"iPhone - Compare Models - Apple","link":"https://www.apple.com/iphone/compare/","snippet":"Compare features and technical specifications for iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, iPhone 16 Plus, iPhone 16e, and many more.","position":5},{"title":"Update your iPhone or iPad - Apple Support","link":"https://support.apple.com/en-us/118575","snippet":"Apr 23, 2025 ... You can update your iPhone or iPad to the latest version of iOS or iPadOS wirelessly. If the update doesn't appear on your device, use your computer to update ...","position":6},{"title":"All iPhone - Best Buy","link":"https://www.bestbuy.com/site/iphone/all-iphone/pcmcat1683750935583.c?id=pcmcat1683750935583","snippet":"Apple - iPhone 15 Pro Max 256GB - Apple Intelligence - Natural Titanium (Verizon) · Rating 4.7 out of 5 stars with 796 reviews. 4.7(796). $27.77/mo.","position":7},{"title":"iPhone Repair and Service - Apple Support","link":"https://support.apple.com/iphone/repair","snippet":"Need to repair your iPhone? See your service options, their costs by coverage type, and how long they take.","position":8},{"title":"Zoom Workplace on the App Store","link":"https://apps.apple.com/us/app/zoom-workplace/id546505307","snippet":"This app is available only on the App Store for iPhone, iPad, Apple Watch, and Apple Vision Pro. Zoom Workplace 4+. AI-first collaboration. Zoom ...","position":9},{"title":"iPhone - Official Apple Support","link":"https://support.apple.com/iphone","snippet":"Learn how to set up and use your iPhone. Find all the topics, resources, and contact options you need for iPhone.","position":10}],"serp_features":{"dominant_feature":"Shopping Pack","feature_breakdown":{"Featured Snippet":0,"Video Pack":0,"Shopping Pack":2,"Top Stories":0,"People Also Ask":0,"Site Links":0,"Image Pack":0,"Map Pack":0,"Local Pack":0,"Knowledge Panel":0,"Standard Organic":8}},"combined_intent_distribution":{"Informational":0.464,"Navigational":0.032,"Transactional":0.104,"Investigational":0.064,"Commercial":0.304,"Brand":0.032},"monetization_score_0_to_10":4.1}]},"Last update":"2025-06-11"}
curl --location --request GET 'https://zylalabs.com/api/7664/keyword+scope+data+api/12402/keyword+analyzer?keyword=iphone' --header 'Authorization: Bearer YOUR_API_KEY'
| Encabezado | Descripción |
|---|---|
Autorización
|
[Requerido] Debería ser Bearer access_key. Consulta "Tu Clave de Acceso a la API" arriba cuando estés suscrito. |
Sin compromiso a largo plazo. Mejora, reduce o cancela en cualquier momento. La Prueba Gratuita incluye hasta 50 solicitudes.
El endpoint del Analizador de Palabras Clave devuelve métricas esenciales para una palabra clave específica, incluyendo el volumen de búsqueda mensual, el costo por clic (CPC), la puntuación de dificultad de la palabra clave, la segmentación de la intención del usuario y los resultados de SERP enriquecidos con enlaces, títulos y fragmentos.
Los campos clave en los datos de respuesta incluyen "volumen_de_búsqueda," "cpc," "dificultad_de_palabra_clave," "intención_del_usuario," y "resultados_de_serp," que proporcionan información sobre el rendimiento y la competencia de las palabras clave.
Los datos de respuesta están estructurados en un formato JSON, con cada métrica clave claramente etiquetada. Por ejemplo, "search_volume" proporciona el conteo mensual de búsquedas, mientras que "serp_results" contiene un arreglo de objetos que detallan las páginas mejor clasificadas.
El endpoint del Analizador de Palabras Clave proporciona información sobre el volumen de búsqueda, CPC, dificultad de la palabra clave, intención del usuario, tendencias mensuales y resultados de SERP, lo que permite un análisis integral de palabras clave.
El parámetro principal para el punto final del Analizador de Palabras Clave es la "palabra clave", que los usuarios deben especificar para recuperar datos relevantes. Los parámetros adicionales pueden incluir códigos de país para resultados localizados.
La precisión de los datos se mantiene a través de actualizaciones continuas y validación contra múltiples fuentes, asegurando que métricas como el volumen de búsqueda y el CPC reflejen las tendencias y condiciones del mercado actuales.
Los casos de uso típicos incluyen el desarrollo de estrategias de SEO, la planificación de contenido, el análisis competitivo y la identificación de tendencias estacionales para optimizar las campañas de marketing basadas en el rendimiento de palabras clave.
Los usuarios pueden aprovechar los datos devueltos para identificar palabras clave de alto potencial, evaluar la competencia, adaptar estrategias de contenido según la intención del usuario y rastrear el rendimiento de las palabras clave a lo largo del tiempo para una toma de decisiones informada.
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